Our own Julia Wester was first author on the article, which examined the social and psychological factors that impact emotional response to wastewater reuse. Cleaning and reusing wastewater is an effective means to conserve water, but public resistance to the method has limited its adoption so far; Julia and her co-authors (including our own Dr. Kenny Broad) hope to help remedy this by investigating why people feel disgust over the idea, and potential effective means to lessen this reaction.